Embedded Files
Google just wrapped up their annual Cloud Summit - a developer conference that tours the world. Surprisingly, they chose São Paulo to finish in style. It seemed geared mainly towards GCP and developers - but really, it tried to explain to executives what their developers where doing and why they should hire more of them.
I'm not sure they succeeded, but it was a fertile ground for ideas. Here are my three favourites.
Idea 1: Your data is you, not your laptop
Idea 1: Your data is you, not your laptop
Chromebooks are laptops without hard drives that run only Google Chrome. 98% of your working life probably already resembles a Chromebook - Gmail, Calendar, Drive. There is the odd MS Office file flying around (you're probably changing that anyway), some older sites require you to use Internet Explorer or Notes.
Google has been experimenting with putting a stack of Chromebooks into their offices which employees simply grab. They log into their Chrome profiles and all the G Suite data is there - bookmarks, mail, documents, applications, everything. This makes provisioning, replacing and even sharing laptops that much easier. They call it Grab and Go.
They led the audience through thinking about everything that normal companies do to distribute notebooks. You give people a MS Windows license. An MS Office license. A Notes license. A VPN configuration. Anti-virus software. What for? For opening Chrome.
Idea 2: The glue between people, apps and devices will be IoT
Idea 2: The glue between people, apps and devices will be IoT
The Internet of Things is currently in the center field of every tech-related sheet of buzzword bingo. But it gets interesting if you look at real use cases, for example: A sensor in a modern airplane turbine generates gigabytes of data per second and . There are over 5.000 sensors in each airplane, it's not uncommon to generate hundreds of terabytes in a single flight. How to look at those data when you can't even store them? IoT is a crazy, counter-intuitive new world.
Google envisions that as the glue that will hold everything together. Apps are running on the internet, which is not made for IoT. Apps need to control devices, devices need to report what they do and sense, people need to understand what goes on... IoT will be huge. It is already so specialized that Google spent a whole session on a product (!) that decides what portions of incoming data flows to monitor and what to discard.
There was also this unrelated picture of what happens when you tie collaboration features wings onto something just not built for it.
Idea 3: Big data is democracy
Idea 3: Big data is democracy
It's not new, but food for thought: Every organization has a TON of data. A fraction of all data are a source of competitive advantage like market analyses or customer lists, others contain sensitive HR data. But the big majority is plain boring - logfiles, lists of phone usage, power consumption of the air conditioning. The tools to handle these data are available and getting easier to use.
In the hands of people who would like to make live better, reduce toil and increase efficiency, where would be the limits?
Thank you for reading this more abstract post! I'm heading into holidays, but the blog will continue to provide you with tips to get your Google Groups right (oh those year-end invites...!), books and the year end summary. Thanks!
#strategy #strategyPublished 2018-12-11 by Holger Matthies.Modified 2018-12-11 by Holger Matthies.Written listening to Max Richter - Three Worlds.
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